Inviting you to step into your CEO era with clarity, confidence, and purpose.
Step into The InnerCircle, a 12-month experience crafted to redefine your business and mindset. This is your invitation to break free from the hustle-driven solopreneur cycle of burnout and step boldly into a space of clarity, alignment, and purpose-driven growth.
Imagine a Business Where…
Your inbox is brimming with ideal client DMs asking to work with you because your messaging is so effortlessly aligned and laser-focused.
You’ve mastered what to post and when to post it—it's now so intuitive that you’ve reclaimed hours each week that were once lost to endless scrolling and burnout.
You’re meeting - and exceeding - your revenue goals, from 0 to 6 figures and beyond.
You’re showing up online with a new, unshakable confidence and magnetic authority. Goodbye imposter syndrome, hello results.
You wake up every morning actually inspired to work on a business that serves your goals while honoring your time, energy, and boundaries.
You create space for what matters most—your family, yourself, and the big-picture dreams that fuel your passion—without sacrificing your well-being.
Inside The InnerCircle, you’ll bring this vision to life—and beyond—as you scale your business and create a lifestyle that redefines what’s possible for you."
For an entire year, you’ll immerse yourself in a community of like-minded entrepreneurs, guided intimately by Kelsey Hogan, founder and CEO of Small Batch Social Co. - an industry leader who’s been the backbone to a multi-billion dollar brand and supported hundreds of entrepreneurs in building successful businesses.
Experience self-paced learning intermixed with LIVE hot seat coaching and training calls to get quick wins and instant results as you build.
Plus, you’ll gain exclusive access to our done-for-you services, including branding, design, content creation, web, and social media management.
Your Year of Transformation Awaits…
The InnerCircle isn’t just a program—it’s your space to step into your role as a confident and intentional leader. It’s where you’ll align your business with your goals (hello six figures) and create a foundation for sustainable success.
Inside our community, you’ll connect with fellow powerhouse female founders, while experiencing intimate consulting by Kelsey.
Are you ready to embrace this next level of clarity, GROWTH & REVENUE?
MEET YOUR MENTOR
Hi, I’m Kelsey! With nearly two decades in the marketing space, I’ve advised companies valued at over $13 billion, managed communications for Fortune 500 leading brands, and worked side by side with some of television’s top personalities.
Since founding Small Batch in 2020, I’ve worked intimately with more than 80 female entrepreneurs to transform and scale their businesses with clarity and confidence – plus hundreds more through my innovative workshops and programming!
My goal is simple – I’m going to teach YOU the art of mastering your brand and your marketing to reach your unique goals.
Over the course of the next 12 months, you will step into an era where …
— You’re creating content that resonates authentically and flows intuitively—no more throwing spaghetti at the wall to see what sticks.
— Posting consistently actually yields results, because you’ve packaged your genius with the magnetic messaging it needed to stand out.
— You’re showing up boldly and unapologetically on your social platforms as that girl—the CEO who owns her space, her story, and her success.
— And by the way, you’ve left your old imposter syndrome in the past; your personal brand reflects the powerful leader you are, free of fear or judgment.
— You’ve taken your skills & passions and evolved them into a thriving business (not just a hobby or side-hustle). One that’s creating financial freedom and flexibility for you and your family.
EEEK! It’s going to be so dang good.
Here’s your new plan.
You’re going to step out of your own way, out of your comfort zone, and into your CEO era. Excuses were for last year, this year – it’s all about big action and impactful AF results.
We’re going to transform your business into a magnetic brand with an online presence and delectable offers that your dream clients simply cannot resist.
You’re done trying to push sales and slide into DMs; Your marketing will effortlessly attract the right clients and sales with magnetic precision:
Your content is stopping scrolls daily.
Your inbox is buzzing with the right clients.
Your sales feel effortless.
And your beliefs? — Unshakeable.
The Pillars of Transformation
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ONE | THE EDUCATION
Gain immediate access to the signature course, Magnetic Marketing: The Art of Million-Dollar Attraction, as well as The Vault, a collection of Kelsey’s premier trainings, and finally - The Guest Modules: workshops from key luminaries in industry’s including women’s leadership, branding & photography, Pinterest, & energetics.
Your self-paced learning will allow for flexibility to grow at your own pace, deepen your understanding of key strategies, and implement them in a way that aligns with your unique business goals and lifestyle.
*Dozens of worksheets, templates, downloads and guest modules included.
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TWO | REAL TIME MENTORSHIP
Real time. Real Results.
The InnerCircle offers live weekly hot seat coaching sessions with Kelsey, providing tailored guidance and actionable feedback to move your business forward.
You’ll also enjoy exclusive pop-up workshops and timely insights, including trend-forward strategies and industry tips delivered throughout the year.
For 12 months, you’ll have direct access to Kelsey’s expertise and mentorship within our community, giving you the support and tools to stay ahead and scale your business with confidence.
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THREE | THE COMMUNITY
Inside The InnerCircle, you’ll join a vibrant community of ambitious, industry-leading women who are here to celebrate wins, share insights, and grow alongside you.
This is your space to connect, learn, and evolve together—fostering collaboration and mutual support every step of the way.
With Kelsey at the helm, you’ll have the unique opportunity to engage with like-minded entrepreneurs, gain diverse perspectives, and be inspired by those who are navigating the same path to success.
Together, you’ll build relationships, exchange ideas, and elevate your businesses in a supportive and empowering environment.
Over the next 12 months we’ll dive into the major areas that impact your personal brand from the inside out, and how to create needle-moving change.
— Your brand messaging, market positioning, and unique value proposition
— owning your powers: UNSHAKABLE CONFIDENCE IN YOUR brand authority
— The mindset to step into your space and lead with purpose
— Creating offers that attract + pricing that aligns
— Profile Optimization on all the platforms
— Aesthetics, Photoshoots, & Branding
— Your Ideal Client and How to attract them
— Your Intentional Marketing Funnel
— the where, why, when, what & how of intuitive content creation (aka - what to freaking post!!!)
— social media Engagement Best Practices
— 2025 digital marketing musts …
and so much more!
The Impact We Can Create Together:
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Kaitlin, Book Editor
It was the best investment I've ever made in my business.
I felt like my social media was a mess. And I knew I needed to get it together… Kelsey changed the way I viewed creating and posting content. If you are looking for a way to uplevel your business, working with Kelsey a no-brainer.
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Megan, Aesthetic Injector
Kelsey is so genuine and her passion for this comes across on her social media platforms. If anyone was going to motivate me to try harder, and put myself out there I knew it would be Small Batch Social.
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Adrian, founder & CEO
I wouldn't trust anyone else with my biz! The support is outstanding.
You absolutely need to work with them, it was the best investment I've made!
I felt so supported and I could feel that they actually cared about my progress. I felt accountable for my action items and would get excited to turn in homework or share the wins along the way.
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Karilyn, Permanent Makeup Artist
The program is super effective and helpful and changed the way I view running my social media. I loved having 1:1 support over slack which is why I continued it!
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Rachael, Garden Consultant
Before working with Kelsey, I was directionless. After, I am intentional, inspired and ready to step into a new chapter.
(Kelsey was) honest, clear, and motivating. I had to face a lot of hard truths about my business and Kelsey never held back when it came to being the one to tell me.
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Rachel, Sleep Coach
Kelsey is the perfect person to help with your social media marketing. She truly helps you dig so so deep into your brand and who you are marketing to; She helps you see things in a different perspective.
Kelsey is so creative when it comes to the messaging. She helped me stand out! She's no bullshit and I appreciate that!
Who is The InnerCircle for?
check_circle For the new entrepreneur
You’re self-aware enough to know that working for yourself isn’t all flexible schedules and endless vacations—it’s real work. You’re done wasting time on DIY shortcuts and hacks that don’t deliver. Instead, you’re ready to invest in a proven experience that accelerates your growth and takes you beyond the scroll.
check_circle For the established entrepreneur
You’re ready to exceed $10k months and shift your focus to building generational wealth and creating a long-term impact. You’ve already accomplished major milestones, and now you’re setting your sights even higher.
check_circle For the stay-at-home mama
You’ve got a vision bigger than a side hustle. You’re ready to take your “fun money” business and transform it into a powerhouse that not only fulfills your dreams but changes the game for your family. Yep, retiring your partner is totally on the table.
check_circle For the CEO-in-the-making
You dream of hiring Small Batch to manage your social media marketing presence someday. But first, you know that mastering the how and why of your business is critical to stepping fully into your leadership role and scaling with purpose.
check_circle For Social Media Agency Owners & Coaches
Kelsey has walked in your shoes, and joining her in TheCircle is your first step out of the agency cycle of churn and burn and into a place where you can breathe easily, business can run smoothly, and you can hone in on where you want your agency to be.
Meet the Hosts of the premier Guest Expert Series
(Exclusive Course Access for InnerCircle Members)
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GUEST EXPERT: DR. EMILY JACOBS
Wife, Girl Mom, Author, Keynote Speaker, and Executive Leadership Coach who helps women navigate burnout and reclaim their lives.
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GUEST EXPERT: MELISSA DOUGLAS
Award-winning brand photographer (Best Photographer with Hour Detroit 2x), helps teach YOU how to create magical content and show up better online.
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GUEST EXPERT: MALLORY CAMPBELL
A certified trauma informed Master Coach who helps show women how to become fully activated through self regulation, somatic tools, and to fully step into their power.
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GUEST EXPERT: ASHLEY KAY
The visionary behind the Champagne Collective and the systems and processes guru helping business owners buy back their time.
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GUEST EXPERT: JEN VAZQUEZ
A vibrant marketing expert, empowering female service providers and small business owners through visual storytelling and strategic Pinterest management.
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GUEST EXPERT: BECCA LAMAR
Owner of Heylo Creative, a boutique branding and web-designer that creates jaw-dropping brands for people-centered businesses.
Here’s my personal truth. I took my business from stay-at-home mom fun money to multi six figures, and now, I’m offering my expertise to you.
Does it feel out of reach? Even impossible? I thought so, too.
Until I invested in my first business coach. Four figures was a lot at the time. But I chose to let go of the fear - the scarcity mindset - and dive in head and heart first.
What happened next?
I transformed my annual earnings from less than $15K to surpassing every salary I ever made working for someone else— and then some, and then some more.
This is all absolutely possible for you, too.
It’s 2025, and the vibe is no longer “that couldn’t be me.”
Instead, it’s “I’m going to be that girl.”
The Investment
Pay in Full
Personal video audit of your current online presence + top strategic shift recommendations
Weekly LIVE hot seat Coaching Calls hosted by Kelsey
Access to the private InnerCircle community for support, networking and collaboration
Intimate proximity + guidance from Kelsey within TheCircle community
Immediate access to all programs including Magnetic Marketing, The Guest Modules, The Vault trainings, & InsideAccess: The Live Coaching Series
Instant access to dozens of worksheets and templates to assist in your growth journey
Support from Small Batch Social Co.’s branding, design, + social media management services and team
Access to all new programs + products during your tenure
$5,500 / year
Step Into The InnerCircle
Payment Plan
Personal video audit of your current online presence + top strategic shift recommendations
Weekly LIVE hot seat Coaching Calls hosted by Kelsey
Access to the private InnerCircle community for support, networking and collaboration
Intimate proximity + guidance from Kelsey within TheCircle community
Immediate access to all programs including Magnetic Marketing, The Guest Modules, The Vault trainings, & InsideAccess: The Live Coaching Series
Instant access to dozens of worksheets and templates to assist in your growth journey
Support from Small Batch Social Co.’s branding, design, + social media management services and team
Access to all new programs + products during your tenure
$500 x 12
Step Into The InnerCircle
Feeling so freaking inspired … but not ready for The InnerCircle quite yet?
I’ve got you.
I know what it’s like to be an up-and-coming entrepreneur, and want everyone to have the opportunity to learn and grow.
Grab Magnetic Marketing: The Art of Million Dollar Attraction - the online program NOW!
Join the over 200 students who have said “yes” to mastering the art of attracting your ideal clients with ease.
From foundational messaging to 2025 “musts” for showing up online, Magnetic Marketing dives deep into building an irresistible online presence, crafting offers that sell, and creating magnetic content that draws people to you effortlessly.
These stories are too good not to share
“I think this is one of the most beneficial things I’ve done for my business, and for myself. You’ve really helped me to continuously keep showing up and show who I actually am. I’m really appreciative of this whole process. Thank you so much.”
“I appreciate your help. I really am happy to be in this program. A blessing.”
We’ve Got the Receipts: Limitless Wins From Our Members
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Frequently Asked Questions
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The InnerCircle is a hybrid group coaching-course-community hybrid.
You gain access to the signature programs above (all housed inside the platform Thinkific for self-paced education. Additionally, you’ll join weekly LIVE coaching calls with Kelsey, immerse inside our InnerCircle community in Slack, and gain 1:1 guidance from Kelsey here as well.
Worksheets, templates, and new trainings will be added on a regular basis.
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Congrats! You’re in! You’ll gain immediate access to our education portal in Thinkific, as well as our community in Slack. You’ll also get set up with a personalized video audit from Kelsey. All weekly calls and pop ups will seamlessly integrate into your calendar, and you’ll be on a transformative year journey just.like.that.
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Inside Magnetic Marketing and the other programs you’ll receive, you’ll learn about each and every area needed to succeed as an online business owner.
Topics include: Your Brand Messaging, UVP and Positioning, Creating Offers that Attract, Profile Optimization, Aesthetics/Photoshoots/Branding, Your Target Audience, Your Intentional Marketing Funnel, Content Creation. Stories and Lead Generation, Engagement, Systems and Apps, Using AI, Content Planning for Success, Influencer/Brand Outreach, Emailing Marketing … and more!
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Pay in Full: $5,500 / year
Payment Plan: $500 / month x 12
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Nope! This is not a done for you service, but instead, it’s done WITH you. We train you on the how and why we do what we do (and get killer results for our clients).
You will, however, gain access to our support services and team!
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Here’s my promise — every single time I have invested strategically for my business, my gross profits have at least doubled.
The goal of this program is to - simply put - help you start making a lot more money in your business.
"An investment in knowledge pays the best interest."
— Benjamin Franklin -
The InnerCircle has a rolling, evergreen enrollment process. Once invited, you can start at any time!